The Geiko caveman commercials are among the favorite ads around my house. They're clever, original, creative, and like all really good commercials, deliver their message with subtlety and indirectness. Over at pajamasmedia.com they are having a debate about whether the "therapist" ad jumped the shark for Geiko. It is less subtle and more direct than my favorite (on the airport sidewalk with the squash racket) but I don't think it jumped the shark. It's a little too "Woody Allen" with it's whinyness to the therapist and all, but it's not over the top or too direct for me.
In case you are a fan of the airport one, the music being played is by Royksopp. I think I'll try to find that track...I have to have it.
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